Now it is no longer necessary for aspiring musicians to even be signed to a label, be it and indie or a major. With the birth of web 2.0 it is possible for artist to be visible within their market with the use of online tools to map out some form of PR strategy. We are no longer restricted to hearing new artists via radio play and the record store’s new artist sections. In today’s society everybody is online with their own individual online presence enabling them to interact with the masses through the use of social media, which includes social networks, websites and Apps. This now means that as an artist you have an audience of maximum reach as there are no limits to your distribution.

A couple of UK artist we can see that heavily use online PR within the urban scene includes the likes of, Wiley, Skepta, JME, Lethal Bizzle and the list continues. These artists use social media including Twitter, Facebook and official websites to interact with fans and keep them up to date on new releases, tours, competitions, merchandise availability and also to show the world that they are human through normal interaction and conversation with their fan base.

The motivation to keep pushing through failures and keep fighting for success can make even a mediocre person extraordinary.

The story continues

Sadly, sometimes being noticed with such a large influx of new producers can be difficult and a lot of people make some very common mistakes that keep them from reaching their goal. In the following article we will go through 5 of the biggest mistakes new producers make when trying to reach stardom and how you can avoid them.

1. Lack of a unique style. So many producers now sound like cookie-cutter clones of already popular artists. I cannot express how important it is to stand out of the crowd. To have someone hear your music for the first time and say, “I’ve never heard anything like this before,” is huge.
2. Lack of social media. Surprisingly some producers don’t use social media or only use a limited number of social media outlets. Social media is one of the most important tools if you know how to use it correctly.
3. Charging people for your music. A lot of new producers seem to run into a problem with this one. Everyone wants to make a quick buck or two and as soon as they get the option to post their music exclusively on Beatport, iTunes, etc. they quickly take that option.

No drive. As cliche as it sounds, if you want something you have to go get it. Share and talk about your music with everyone you can. Network with as many people as possible. Post your music on forums, EDM blogs, and any website possible. Just keep that drive everyday, all day. The motivation to keep pushing through failures and keep fighting for success can make even a mediocre person extraordinary. The sad truth is a lot of producers just don’t want it bad enough.
Fight for it.